Cover art for podcast Above the Fold - Marketing and Laughs

Above the Fold - Marketing and Laughs

62 EpisodesProduced by BraftonWebsite

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations th… read more


SEO is an $80 billion industry, but will Google steal it?

5:00 - Using empathy to create more compelling content. Sonia Simone wrote an awesome article that explains how to walk the line between having a brand voice and personality, and not offending half your audience. The gist of the conversation is around how to be the Chief Empathy Officer for your audience - how do you create content that's really going to solve their problems? How are you going to select topics that truly matter to them?

18:00 - Creating content as a team activity. Imran Tariq brings up an interesting concept: using a team to create content. Jeff and Francis talk about how this strategy can be extremely useful, and how it can quickly become a major detractor. Listen to the intern, listen to the CFO, but make sure the specialist decides which ideas are good and which are bad.

33:00 - SEO is an $80 billion industry, apparently. Great article found on SparkToro's Trending tool. But the real interesting topic is at the bottom of the article: will Google change the rules? Have we put all our eggs in the Google basket in the hopes that they don't pull the rug out from under us?

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