"Snackable Content" might just be the most obnoxious buzzword in the marketing industry, and to our delight, Andrew Davis absolutely crushed it at CMWorld.
18:00 - Why is long-form content the most attractive person at the bar? Mitch Joel, Dorie Clark, and Hall of Famer Ann Handley explain why long-form content is the only way to safeguard against the commoditization of content (boring content).
27:00 - Original research is BOSS. SurveyMonkey gave an amazing presentation on how original research performs leaps and bound beyond opinion pieces. They also generate the most links.
36:00 - If you aren't podcasting, you're a moron. Jeff discusses statistics that prove podcasting needs to be a mandatory part of a content strategy.
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