Cover art for podcast Above the Fold - Marketing and Laughs

Above the Fold - Marketing and Laughs

62 EpisodesProduced by BraftonWebsite

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations th… read more


Snackable content sucks, and other insights from CMWorld

"Snackable Content" might just be the most obnoxious buzzword in the marketing industry, and to our delight, Andrew Davis absolutely crushed it at CMWorld.

18:00 - Why is long-form content the most attractive person at the bar? Mitch Joel, Dorie Clark, and Hall of Famer Ann Handley explain why long-form content is the only way to safeguard against the commoditization of content (boring content).

27:00 - Original research is BOSS. SurveyMonkey gave an amazing presentation on how original research performs leaps and bound beyond opinion pieces. They also generate the most links.

36:00 - If you aren't podcasting, you're a moron. Jeff discusses statistics that prove podcasting needs to be a mandatory part of a content strategy.

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