Cover art for podcast Above the Fold - Marketing and Laughs

Above the Fold - Marketing and Laughs

62 EpisodesProduced by BraftonWebsite

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations th… read more


The internet is content?

Instagram, WeChat, WhatsApp, Twitter, SnapChat. Does Facebook truly offer anything that can't be reproduced nowadays?

It doesn't look good for the Zuck, as the platform is regularly bleeding users and it isn't replenishing their ranks with new users. Facebook simply isn't cool anymore, and businesses don't invest advertising dollars into things people don't think are cool. We may be looking at the beginning of the end.

82% of all internet traffic will be streaming video by 2021. But wait a minute...what KIND of video traffic? Marketing reports love to state this statistic as though it represents an opportunity to gain massive viewership from consumers DYING to watch explainer videos. But with a little research, you will see that this data also includes streaming over-the-top devices (AppleTV, Roku, etc.) websites. No judgment here, but make sure you dig a little deeper into the data!

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