Cover art for podcast Above the Fold - Marketing and Laughs

Above the Fold - Marketing and Laughs

62 EpisodesProduced by BraftonWebsite

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations th… read more


Fyre in the Hole: Influencers, Yelp and Facebook, oh my!

 Fyre in the hole! (10:30)

  • The Fyre music festival documentary on Netflix was mind. blowing. And there were marketing lessons to be learned. 
  • This dumpster fire demonstrated a perfect "A" with regards to marketing, and a perfect "F" with regards to execution. 
  • We were shocked to our core by the sheer incompetence of the organizers, and cried tears of joy watching "Influencers" and selfie culture catch some serious heat. 

Yelp can take a punch (30:00)

  • A lawyer tried to sue Yelp to get a client's negative review removed. The court told them to take a walk. 
  • But where is the line between writing or saying something that is completely accurate, and publishing content with malicious intent? 
  • We touch on bad reviews; how brands can respond with in one of three ways - refuting the review publicly, ignoring it, or admitting guilt and apologizing.  

Facebook thinks we are all idiots (41:00)

  • FB is integrating WhatsApp, Messenger, and Instagram... and they are trying to tell us that these apps are not going to share data. RIGHT. How stupid do you think we are? 
  • FaceBook has two things going against them: 1. It's no longer cool, and they are bleeding users, and 2. Nobody trusts them. 
  • What will the future look like without FaceBook?
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