Cover art for podcast Above the Fold - Marketing and Laughs

Above the Fold - Marketing and Laughs

62 EpisodesProduced by BraftonWebsite

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations th… read more


The content marketing funnel is BROKEN!

Francis, Jeff and new guest Sonny Sharp dive into a Forbes article that lists the 5 most important content marketing trends in 2019. Hint: some of these "trends" are absurdly useless.

7:00 - Content marketing will become "marketing." Basically, everything is all moving online, so basically traditional marketing has just turned into content marketing. Is there a place for direct mail? Is there a place for bus ads?

16:00 - Strategy will be important in 2019. Are you kidding me? This is a trend? How could a premier publication like Forbes have nothing more insightful to add than "strategy is good." Sonny and Jeff rage out on SEO agencies for perpetuating the lack of education in the market.

28:00 - The marketing funnel has to die. It assumes a linear and homogenous path for every type of visitor, when in reality, the funnel only makes sense in our heads, and not in reality.

40:00 - Our bold predictions for 2019, including the singularity taking all of our jobs.

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