Cover art for podcast Above the Fold - Marketing and Laughs

Above the Fold - Marketing and Laughs

62 EpisodesProduced by BraftonWebsite

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations th… read more

49:15

Alexa, teach Google some damned ethics

When you hear about Google's workplace, you think "ooooh nap pods and gyms and free lunches", right? Apparently not. 1/5 of all employees around the world walked out on their employer due to a host of issues, including paying off top execs for unethical behavior. Francis explains you can't create culture with beanbag chairs and lunch, you need to create a positive workspace. Has their slogan gone from "Do no evil" to "Do no evil, unless our reputation is at stake?"

27:00 - Zero click searches! Google is pulling more content into SERPs, provided by content marketers, which is resulting in less traffic being sent to the owners' of the content. In other words, Google is taking our content and populating it on SERPs to keep people in search results, rather than sending the traffic to your page. Not nice!

TikTok is the fastest growing app in the world...but it really seems like Vine v2.0

Pour one out for Vine, because it has re-emerged in the best way possible.

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