Cover art for podcast Above the Fold - Marketing and Laughs

Above the Fold - Marketing and Laughs

62 EpisodesProduced by BraftonWebsite

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations th… read more

62 Episodes | 2018 - 2022

Social media mastermind, Neal Schaffer, tells all

May 5th, 2022


Meet Social media expert Neal Schaffer. He’s come a long way since becoming one of the first people to join Linkedin (true story) — he’s a social …

Bootstrapping with bathing suits, ft. Yvonne Ivanescu

September 17th, 2021


Yvonne Ivanescu made her share of mistakes while launching an ethical swimwear brand, but they didn't slow her down. This honest entrepreneur, isn't afraid to talk about the struggles — or the triumphs — of creating a …

Meet Jarod Spiewak, marketing's Doogie Howser

September 14th, 2021


Jarod Spiewak has been in the marketing game since age 14, but he's been hustling since the 5th grade (which wasn't that long ago for him). Wunderkind jabs aside, he has unique perspectives on marketing and …

Shane 'Big Boy' Barker coming in hot

July 28th, 2021


Shane Barker is back! And he's brought the usual jokes, insights and anecdotes with him. Hear about his exploits since we last spoke in 2018. They …

The one where we actually discuss SEO w/ Greg Digneo

July 8th, 2021


Not only do we discuss SEO at length, but also considerations for running an SEO company. Greg Digneo of Content Guppy is one hell of a guest—a great storyteller, a seasoned SEO and a plainspoken poet of sorts. This is …

Jeff & Francis invite you into their minds

June 22nd, 2021


It’s vintage Above the Fold: Just Jeff, Francis and much ado about nothing pertaining to marketing. You'll learn a bit about VR, a bit about the …

How to be a gooder brand, ft. Diana Fryc

June 8th, 2021


Do-gooder Diana Fryc sees brands as a force for good, but a lot goes into walking that walk. Fortunately, she knows all the steps. The co-founder of Voodoo Retail, and host of The "Gooder" Podcast, walks us through food …

Going meetless in 2021 w/ Josh Little

May 12th, 2021


Josh Little dreams of a world with fewer meetings and crunchier pickles. Hear his plan to minimize meetings and maximize crunch on this week's …

At the intersection of health care & marketing w/ Colin Jeffries

May 5th, 2021


How do you market addiction-recovery services? It's an intimate endeavor—as all health care marketing is—and it's one that Colin Jeffries, Director …

Vanlife: Lawyer turned digital nomad ft. Lisa Jacobs

April 26th, 2021


Lisa Jacobs has lived. This lawyer turned van lifer/digital-nomad coach/blogger/influencer is really good at being uncomfortable (and growing from that discomfort). If you're at an inflection point in your life or are …

Unpacking consumer packaged goods w/ Michael Keplinger of SmashBrand

April 16th, 2021


Grocery shopping is about to get interesting. Because there's a science to how people shop for consumer goods, and Michael Keplinger, SmashBrand's Director of Strategy knows it inside and out. If you've ever wondered …

Do you know the mushroom man? (ft. Jeff Chilton)

April 6th, 2021


What's your favorite mushroom? Jeff Chilton, CEO of Nammex, can tell you facts about it that would floor you. In our strangest episode yet, we …

The drinking episode w/crypto, airships, and rappelling

March 10th, 2021


Featuring Kevin Leeds, developer from Arizona, the gang sips whiskey and talks crypto and Gamestop explosions, reviving airships for the purpose of partying, and rappelling down cliffs in Mexico on your butt. Don't miss …

Turning likes into leads with Melissa Berrios

February 9th, 2021


The seriously skilled Melissa Berrios is a former civil engineer from Puerto Rico turned marketing consultant who also happens to be a singer, …

Your new New Year's resolution for 2021: Start a podcast (ft. Connor McGann)

January 25th, 2021


Jeff and Francis kick-off 2021 with the first-ever "found" episode of Above the Fold (we have an unfortunate history of losing episodes, but this is …

Basement to boardroom: Resilience and SEO with Tony Guarnaccia

December 1st, 2020


Special guest Tony Guarnaccia has lived. He faced homelessness (twice), made a cake for Jennifer Lopez (seriously) and rubbed elbows with executives at some of the world's most recognizable brands. Listen to him tell …

Odd jobs and local SEO with guest John Vuong

November 17th, 2020


John Vuong, Local SEO Search owner, and Jeff swap odd-jobs stories (like the time Jeff was a professional mosquito mercenary) before diving into the world of local SEO. Learn, among other things, how not to respond to …

How to write content for SEO with Clearscope co-founder Bernard Huang

August 3rd, 2020


Clearscope is a tool that helps content marketers and SEO experts create content that will rank in Google Search. Co-founder Bernarnd Huang explains …

Getting your a** in gear with your side hustle with Will Stevens

June 19th, 2020


Will Stevens of Seer Interactive talks about how he kicked himself into gear to start writing his first book. He also shares predictions on the long-term business ramifications of the coronavirus lockdown.

The Secret of how we get guests on this show (we get help. lots of it)

May 11th, 2020


How do the boys get such interesting guests? They get help, and one of those people is Jessica Rhodes and her company Interview Connections. Taped in the pro-COVID19 days, this episode looks at the business of getting …

We will get through this...with our hatred of LinkedIn sales messages

April 28th, 2020


The boys express the realities of the current crisis, only to find their footing again when they realize the one thing that will get them out of their funk - their hatred of LinkedIn sales messages. Better yet, they …

Likes from the land down under

December 9th, 2019


What did it feel like for New Zealand to be one of the first countries to deal with Instagram's new policy of hiding likes? Francis found a digital …

This is what's wrong with your Tinder profile, with Meredith Golden

November 11th, 2019


Meredith Golden is the rarest type of person. That thing Golden does?

People who can’t figure out why their online dating profiles repel romance come …

Carman Pirie shoves the sales team deep into the buyer journey

November 4th, 2019


On this episode of Above the Fold, Jeff Baker is accompanied by the soporific stylings of Canadian entrepreneur, marketer, co-founder of Kula …

Trent Dyrsmid on quitting a $200k salary playing golf to becoming a financially independent entrepreneur

October 28th, 2019


The year was 2001 and Trent Dyrsmid - founder of the Bright Ideas podcast and Flowster - was earning $200k a year to play golf and go to dinner with …

Mike Carroll proposes treaty between sales and marketing, then goes nuclear on Facebook.

October 21st, 2019


To start season three, Mike Carroll from Nutshell joins us for a harmless discussion about how sales and marketing can work well together. Then, …

Creative and data go together like late-night scotch and fries? David Lemley opens our eyes

August 12th, 2019


Apparently, a great story plus great data can change a marketing campaign. This is a shocking development for Jeff and Francis. Join us and our guest David Lemley as we dig into why numbers and creative can fuel the …

Tommy Griffith on starting a $100k side project and vaporware college degrees

August 5th, 2019


Special guest Tommy Griffith of Clickminded talks SEO training courses, college degree scams, and how SEO media has turned into a clickbait industry. 

The Thunderdome: 2 men enter with multiple topics. No one survives

July 29th, 2019


An expose on the people who have to manually review and censor offensive and violent content on Facebook. 

An influencer with over 3 million …

Challenging what you know about SEO with Garrett Mehrguth

June 24th, 2019


Your brand is more important than your website when it comes to SEO. 

What the hell does that mean? That's exactly what we asked Garrett Mehrguth, CEO of Directive, when he pitched us this podcast topic. 

Garrett …

Creative talk with Chuck Leddy - the non-data side of content marketing

June 10th, 2019


We talk about data all the freaking time. Why? Because Jeff likes it and Francis cries when he has to think about charts. 

But in this episode, we talk with Chuck Leddy, a lifelong creative who explains the importance …

What the Duck? A conversation into online privacy with Daniel Davis from DuckDuckGo

June 3rd, 2019


DuckDuckGo is a search engine that puts privacy at the forefront of their business model. Seriously, you will get ZERO search customization, because you are anonymous. But is that what people want? Are searchers happy …

Tim Soulo of Ahrefs talks searcher intent (and how it can 5x your traffic)

May 28th, 2019


Tim Soulo, CMO and product advisor of Ahrefs, and industry-leading SEO tool, joined us for a discussion on searcher-intent, and SEO trends.

Tim …

The AI Episode: When The Robots will (or will not) take over with James Vlahos

May 23rd, 2019


What happens when you have a deep dive into AI for an hour? You find out Jeff is a closet Taylor Swift fan (according to a chatbot) and Francis has real fear of a robotic Barbie. This all happens thanks to author James …

Survey says - weird stats equals a high potential to go viral, with Eli Schwartz

April 30th, 2019


Eli Schwartz, former Direct of Growth and SEO at SurveyMonkey joined us to talk about all things SEO, search trends, and the value of surveys. 

It's been a while hasn't it? This is what happens when your two co-hosts …

Nick Eubanks: An SEO company with fully transparent internal costs?!

April 1st, 2019


Nick Eubanks, CEO of the From the Future company joined us to talk about his article that blew up on SparkToro a month ago. In this article he did something crazy...

He opened his books to the world, breaking down his …

The Future is a Flywheel: What we learned from Rand Fishkin's 97-slide presentation on Digital Marketing

March 27th, 2019


Have you ever seen a 97-slide presentation and lived to tell the tale? Jeff and Francis have and now they know what the future of Digital Marketing is going to look like: a Flywheel. Can either of them explain what that …

Below the fold: Jeff is living in Colombia, and Chuck E. Cheese is allegedly making Frankenpizzas

March 19th, 2019


Below the Fold is completely unrelated to marketing and probably a waste of your time. But, sometimes banter about Chuck E. Cheese creating …

Are we headed to a new internet in the future? (only if the one industry figures it out first)

March 18th, 2019


Times are a-changing. Francis and Jeff explore how the internet is evolving from Google potentially turning into a publisher to engagement on …

Duck Duck Whoa - A world without Google and Backlinking

March 4th, 2019


94% of content created generates ZERO backlinks, and 1.3% of articles take 74% of all social social shares. Most content does not work, but why? Is it better to be "small data" rather than "big data"? DuckDuckGo …

WFH: Life goal or does it give birth to social hermits? Also Silicon Valley is the future setting of your next favorite dystopian Netflix show

February 21st, 2019


1. Bye Bye Big Data - Hello to Big Ideas (8:00)

Is it a bad idea that brands are touting "big data" with data security being all the rage these days? 

Probably, because people aren't impressed by how much information …

Learn how to engage and enrage your audience with special guest Nadya Khoja

February 12th, 2019


This week we were joined by Nadya Khoja, Chief Growth Officer of Venngage. 

Nadya has created 12 awesome techniques for coming up with topics your audience will go bananas for. 

1. The 12 Principles of Viral Content …

Fyre in the Hole: Influencers, Yelp and Facebook, oh my!

February 5th, 2019


 Fyre in the hole! (10:30)

  • The Fyre music festival documentary on Netflix was mind. blowing. And there were marketing lessons to be learned. 
  • This …

Andy Crestodina on content strategy, entrepreneurship, and puppets

January 23rd, 2019


ATF’s 2019 opener, featuring Andy Crestodina, reiterates the need for authenticity

The opening episode of season 2 is Andy Crestodina, cofounder and strategic director of Orbit Media, and God bless him for gracing …

Google and congress leave everyone thinking "WTF did I just watch?"

December 19th, 2018


We realize podcasts aren’t necessarily supposed to have seasons. But hey, Congress isn’t supposed to ask stupid questions of powerful tech CEO’s, …

Shane Barker reveals how influencer marketing can work

December 11th, 2018


Marketing under the influence. Episode 17 revisited a topic from a recent show: influencer marketing. The trend (think Instagram celebrities and personalities using their profiles to market products from partner brands) …

Extortion and the dark underbelly of influencer marketing

December 3rd, 2018


The deep, dark side of influencer marketing is starting to take shape. Jeff and Francis discuss a Wired article that depicts an unregulated, wild …

Cyrus Shepard talks robots, chatbots, and influencer marketing

November 26th, 2018


Cyrus Shepard, previous Head of Audience Development at Moz and current founder and owner of Zyppy, joined us to talk about the latest news in digital marketing.

We opened the conversation with discussion about some …

Alexa, teach Google some damned ethics

November 12th, 2018


When you hear about Google's workplace, you think "ooooh nap pods and gyms and free lunches", right? Apparently not. 1/5 of all employees around the world walked out on their employer due to a host of issues, including …

Marketing ethics (and fart apps)

October 29th, 2018


Francis and Jeff react to 2 stories in the news and plunge into the crisp, blue waters of influencer marketing to attempt to make sense of it (for better or for worse). Surprisingly, the conversation covers the idea of …

The content marketing funnel is BROKEN!

October 22nd, 2018


Francis, Jeff and new guest Sonny Sharp dive into a Forbes article that lists the 5 most important content marketing trends in 2019. Hint: some of these "trends" are absurdly useless.

7:00 - Content marketing will …

SEO is an $80 billion industry, but will Google steal it?

October 9th, 2018


5:00 - Using empathy to create more compelling content. Sonia Simone wrote an awesome article that explains how to walk the line between having a brand voice and personality, and not offending half your audience. The …

Elon Musk, the perfect marketer and the worst CEO

October 1st, 2018


8:00: Listen here, folks, we are all about a free market and Google Search is a perfect example of a working system. But when "Mesothelioma cancer …

The internet is content?

September 26th, 2018


Instagram, WeChat, WhatsApp, Twitter, SnapChat. Does Facebook truly offer anything that can't be reproduced nowadays?

It doesn't look good for the …

Snackable content sucks, and other insights from CMWorld

September 11th, 2018


"Snackable Content" might just be the most obnoxious buzzword in the marketing industry, and to our delight, Andrew Davis absolutely crushed it at …

Holocaust denial websites and Google

August 29th, 2018


Yes, believe it or not, president Trump has accused Google of doctoring results, but is he that far off base? Jeff and Francis discuss how left-bent …

How long does it take for content marketing to work?

August 20th, 2018


How long is it going to take for your content marketing program to generate revenue? Francis and Jeff discuss studies, both internal and external, …

Our most embarrassing content marketing mistakes

August 13th, 2018


The lost episode - Francis and Jeff record a podcast and lose all the audio. So they hopped on the phone, hit record, and winged it. They talk about the biggest goofs they have made in their careers in content …

Marketing woes: Where the hell is my audience?

August 6th, 2018


Francis gets lost in an absurd analogy of your audience getting lost the in the ether. Jeff bashes whitepapers in favor of ebooks. Jeff explains that most digital marketers have no idea who their true competitors are.

When your blog turns into a raging dumpster fire

July 30th, 2018


Jeff and Francis discuss how your blog can turn into a flaming dumpster fire, Francis can't forget his best friend's name, the mad pooper makes an appearance, and rage bait.

When will AI take over SEO and make Jeff homeless?

July 18th, 2018


The machine is becoming self aware, and it's breaking into content creation, content direction, and technical SEO

Francis asks Jeff what the hell SEO is and why he cares, Jeff asks Francis when AI is going to put him on …

A content marketing podcast that doesn’t suck

July 18th, 2018


Welcome to the content marketing podcast for NORMAL people.

We incorporate the human element into marketing discussions. Life should be fun, so we …

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