Above the Fold, A Content Marketing Podcast

33 EpisodesProduced by Brafton

Marketing is fun and these 2 guys who have experienced all sides of it in the trenches bring that in each and every podcast. One comes with a data background, while the other focuses more on the creative. Together, they both love Top Gun way too much. Expect insight and laughter as they take you thr… read more

33 Episodes | 2018 - 2019

Challenging what you know about SEO with Garrett Mehrguth

June 24th, 2019

42:51

Your brand is more important than your website when it comes to SEO. 

What the hell does that mean? That's exactly what we asked Garrett Mehrguth, CEO of Directive, when he pitched us this podcast topic. 

Garrett …

Creative talk with Chuck Leddy - the non-data side of content marketing

June 10th, 2019

48:56

We talk about data all the freaking time. Why? Because Jeff likes it and Francis cries when he has to think about charts. 

But in this episode, we talk with Chuck Leddy, a lifelong creative who explains the importance …

What the Duck? A conversation into online privacy with Daniel Davis from DuckDuckGo

June 3rd, 2019

50:44

DuckDuckGo is a search engine that puts privacy at the forefront of their business model. Seriously, you will get ZERO search customization, because you are anonymous. But is that what people want? Are searchers happy …

Tim Soulo of Ahrefs talks searcher intent (and how it can 5x your traffic)

May 28th, 2019

59:14

Tim Soulo, CMO and product advisor of Ahrefs, and industry-leading SEO tool, joined us for a discussion on searcher-intent, and SEO trends.

Tim …

The AI Episode: When The Robots will (or will not) take over with James Vlahos

May 23rd, 2019

50:53

What happens when you have a deep dive into AI for an hour? You find out Jeff is a closet Taylor Swift fan (according to a chatbot) and Francis has real fear of a robotic Barbie. This all happens thanks to author James …

Survey says - weird stats equals a high potential to go viral, with Eli Schwartz

April 30th, 2019

48:34

Eli Schwartz, former Direct of Growth and SEO at SurveyMonkey joined us to talk about all things SEO, search trends, and the value of surveys. 

It's been a while hasn't it? This is what happens when your two co-hosts …

Nick Eubanks: An SEO company with fully transparent internal costs?!

April 1st, 2019

50:47

Nick Eubanks, CEO of the From the Future company joined us to talk about his article that blew up on SparkToro a month ago. In this article he did something crazy...

He opened his books to the world, breaking down his …

The Future is a Flywheel: What we learned from Rand Fishkin's 97-slide presentation on Digital Marketing

March 27th, 2019

58:08

Have you ever seen a 97-slide presentation and lived to tell the tale? Jeff and Francis have and now they know what the future of Digital Marketing is going to look like: a Flywheel. Can either of them explain what that …

Below the fold: Jeff is living in Colombia, and Chuck E. Cheese is allegedly making Frankenpizzas

March 19th, 2019

10:35

Below the Fold is completely unrelated to marketing and probably a waste of your time. But, sometimes banter about Chuck E. Cheese creating …

Are we headed to a new internet in the future? (only if the one industry figures it out first)

March 18th, 2019

54:17

Times are a-changing. Francis and Jeff explore how the internet is evolving from Google potentially turning into a publisher to engagement on …

Duck Duck Whoa - A world without Google and Backlinking

March 4th, 2019

1:01:53

94% of content created generates ZERO backlinks, and 1.3% of articles take 74% of all social social shares. Most content does not work, but why? Is it better to be "small data" rather than "big data"? DuckDuckGo …

WFH: Life goal or does it give birth to social hermits? Also Silicon Valley is the future setting of your next favorite dystopian Netflix show

February 21st, 2019

57:40

1. Bye Bye Big Data - Hello to Big Ideas (8:00)

Is it a bad idea that brands are touting "big data" with data security being all the rage these days? 

Probably, because people aren't impressed by how much information …

Learn how to engage and enrage your audience with special guest Nadya Khoja

February 12th, 2019

51:01

This week we were joined by Nadya Khoja, Chief Growth Officer of Venngage. 

Nadya has created 12 awesome techniques for coming up with topics your audience will go bananas for. 


1. The 12 Principles of Viral Content …

Fyre in the Hole: Influencers, Yelp and Facebook, oh my!

February 5th, 2019

56:27

 Fyre in the hole! (10:30)

  • The Fyre music festival documentary on Netflix was mind. blowing. And there were marketing lessons to be learned. 
  • This …

Andy Crestodina on content strategy, entrepreneurship, and puppets

January 23rd, 2019

1:06:38

ATF’s 2019 opener, featuring Andy Crestodina, reiterates the need for authenticity

The opening episode of season 2 is Andy Crestodina, cofounder and strategic director of Orbit Media, and God bless him for gracing …

Google and congress leave everyone thinking "WTF did I just watch?"

December 19th, 2018

1:10:00

We realize podcasts aren’t necessarily supposed to have seasons. But hey, Congress isn’t supposed to ask stupid questions of powerful tech CEO’s, …

Shane Barker reveals how influencer marketing can work

December 11th, 2018

1:10:11

Marketing under the influence. Episode 17 revisited a topic from a recent show: influencer marketing. The trend (think Instagram celebrities and personalities using their profiles to market products from partner brands) …

Extortion and the dark underbelly of influencer marketing

December 3rd, 2018

1:01:56

The deep, dark side of influencer marketing is starting to take shape. Jeff and Francis discuss a Wired article that depicts an unregulated, wild …

Cyrus Shepard talks robots, chatbots, and influencer marketing

November 26th, 2018

1:06:01

Cyrus Shepard, previous Head of Audience Development at Moz and current founder and owner of Zyppy, joined us to talk about the latest news in digital marketing.

We opened the conversation with discussion about some …

Alexa, teach Google some damned ethics

November 12th, 2018

49:15

When you hear about Google's workplace, you think "ooooh nap pods and gyms and free lunches", right? Apparently not. 1/5 of all employees around the world walked out on their employer due to a host of issues, including …

Marketing ethics (and fart apps)

October 29th, 2018

48:26

Francis and Jeff react to 2 stories in the news and plunge into the crisp, blue waters of influencer marketing to attempt to make sense of it (for better or for worse). Surprisingly, the conversation covers the idea of …

The content marketing funnel is BROKEN!

October 22nd, 2018

1:02:41

Francis, Jeff and new guest Sonny Sharp dive into a Forbes article that lists the 5 most important content marketing trends in 2019. Hint: some of these "trends" are absurdly useless.

7:00 - Content marketing will …

SEO is an $80 billion industry, but will Google steal it?

October 9th, 2018

50:25

5:00 - Using empathy to create more compelling content. Sonia Simone wrote an awesome article that explains how to walk the line between having a brand voice and personality, and not offending half your audience. The …

Elon Musk, the perfect marketer and the worst CEO

October 1st, 2018

35:54

8:00: Listen here, folks, we are all about a free market and Google Search is a perfect example of a working system. But when "Mesothelioma cancer …

The internet is for...adult content?

September 26th, 2018

30:22

Instagram, WeChat, WhatsApp, Twitter, SnapChat. Does Facebook truly offer anything that can't be reproduced nowadays?

It doesn't look good for the …

Snackable content sucks, and other insights from CMWorld

September 11th, 2018

51:18

"Snackable Content" might just be the most obnoxious buzzword in the marketing industry, and to our delight, Andrew Davis absolutely crushed it at …

Holocaust denial websites and Google

August 29th, 2018

37:12

Yes, believe it or not, president Trump has accused Google of doctoring results, but is he that far off base? Jeff and Francis discuss how left-bent …

How long does it take for content marketing to work?

August 20th, 2018

31:41

How long is it going to take for your content marketing program to generate revenue? Francis and Jeff discuss studies, both internal and external, …

Our most embarrassing content marketing mistakes

August 13th, 2018

27:13

The lost episode - Francis and Jeff record a podcast and lose all the audio. So they hopped on the phone, hit record, and winged it. They talk about the biggest goofs they have made in their careers in content …

Marketing woes: Where the hell is my audience?

August 6th, 2018

43:27

Francis gets lost in an absurd analogy of your audience getting lost the in the ether. Jeff bashes whitepapers in favor of ebooks. Jeff explains that most digital marketers have no idea who their true competitors are.

When your blog turns into a raging dumpster fire

July 30th, 2018

41:45

Jeff and Francis discuss how your blog can turn into a flaming dumpster fire, Francis can't forget his best friend's name, the mad pooper makes an appearance, and rage bait.

When will AI take over SEO and make Jeff homeless?

July 18th, 2018

35:15

The machine is becoming self aware, and it's breaking into content creation, content direction, and technical SEO

Francis asks Jeff what the hell SEO is and why he cares, Jeff asks Francis when AI is going to put him on …

A content marketing podcast that doesn’t suck

July 18th, 2018

34:36

Welcome to the content marketing podcast for NORMAL people.

We incorporate the human element into marketing discussions. Life should be fun, so we …

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