Cover art for podcast A profitable idea,- pays for itself

A profitable idea,- pays for itself

31 EpisodesProduced by Thomas Wittig | WITTIGONIAWebsite

Welcome to the IDEA,- cast. This podcast is about practical ideas and insights for growth and innovation on a business, organisation, team and personal level. Our topics include: #Digital #Data #Growth#DigitalMarketing #SocialMediaMarketing #Marketing #Advertising#Organization and People: #Productiv… read more

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How to manage changing requirements for privacy, opt-in and consent?

June 16th, 2020


Meeting legal requirements for consent management has become a competitive advantage in addition to a legal requirement in many countries. 
In this episode, Andrea Willemin and Thomas Wittig are talking about

New …

3 Recruitment Marketing Tactics to keep your Talent Audience Momentum going

June 2nd, 2020


Even though you may not (yet) be hiring, it is a good idea to keep your Talent Audiences alive, healthy and growing. By the time you are staffing …

5 Website Pages You should Optimize - Number 5 will surprise you!

May 28th, 2020


Do you know what are the key pages on your website you should optimie?

Optimizing these key pages will help you to

  • boost your rankings in search …

How to get discovered? 7 Local SEO Tactics to help you get more Website Traffic and Customers

May 26th, 2020


How to rank in local search results?

With the right tactics you can rank higher in local search results. This helps your clients to discover your …

Your Website Traffic: 5 Sources for getting more visitors

May 21st, 2020


What are the key sources for your website traffic?

There are many ways how you can generate visitor traffic to your website. In this episode we are …

Consent Management: Why it is important and what to consider?

May 20th, 2020


Consent Management in Business and Organizations

  • What does "Consent" mean?
  • How to obtain consent?
  • How to manage consent?
  • What are the …

3 FREE Sources for Finding Trending Topics

May 19th, 2020


How to find out which topics are trending now? 

Do you know where to look? How do you what to offer where to which customers?

Check out these key …

Data protection key terms and key players you should now

May 12th, 2020


Building products and services with data protection from the beginning is a key advantage. In this episode Andrea Willemin, Chief Data Protection Officer, and Thomas Wittig, CEO of WITTIGONIA, are talking about the key …

7 Tips for Modernising your Website into a Marketing and Sales Engine

May 7th, 2020


How to turn your Website into a Marketing and Sales Engine?

This is a good and important time to modernise and upgrade your website. Businesses who build digital marketing capabilities and assets will benefit during and …

5 Tactics for Your Business Recovery Plan during the Corona Crisis

May 5th, 2020


How to recover and rebound from the Corona Crisis? In this episode we talk about 5 focus areas for your recovery plan. 

  1. Targeting audiences

Compliance and Competitive Advantage - How to turn Data Protection and Compliance into Your Competitive Advantage

April 24th, 2020


In this episode we are talking about Data Protection, Privacy, Compliance: 

How to turn Data Protection and Compliance into Your Competitive Advantage?

Special guest: Andrea Willemin, Chief Data Protection Officer and …

How to sell what you have NOW. Check your catalogue, portfolio, eShop.

April 16th, 2020


A visit of the IKEA website highlighted a key principle: Sell what you HAVE NOW! Look at your product catalogue or portfolio: 

  • What do people need …

10 Quick Tipps for Restaurants to continue business during the Corona Pandemic

April 15th, 2020


10 Quick Tipps for Restaurants to continue business during the Corona Pandemic

Includes a short mentioning of our Digital Marketing Agency WITTIGONIA digital. Find out more at

5 Pinterest Performance Metrics you should focus on

April 13th, 2020


The 5 key performance metrics you should focus on. 

Pinterest offers a wealth of metrics and insights including:

  1. Pin Stats
  2. Ad Report
  3. Audience …

Pinterest Marketing Case Study with KPI and Expert Tips

April 9th, 2020


In this episode we are discussing the insights from the Pinterest Case Study. 

Check out the related Blog Post with Details, Video, KPI, Expert Tipps and FAQ.

Blog Post:

Pinterest Seasonal Marketing Trends

April 2nd, 2020


Pinterest Seasonal Trends

What are the seasonal trends on Pinterest?
How can seasonal trends help you with planning and optimising your digital marketing campaigns?
What are current seasonal trends in key categories …

Who is on Pinterest? Audience Insights for your marketing campaign planning.

March 31st, 2020


Who is on Pinterest? 

How Pinterest Audience Insights can help with your campaign planning and optimisation.

  • Pinterest User Demographics. 

What is Pinterest and what is so special about it?

March 27th, 2020


This is the first episode in the mini series about Pinterest - a fairly new and high growth Platform. 
In this episode, Tom is sharing his impressions and insights from the work with the this platform. 
You can find us on …

What CAN you DO during the corona crisis right NOW?

March 26th, 2020


It is March 2020 and the Corona Pandemic Crisis is raging around the world. Things have definitely changed.

Well, we may be trapped in our homes, But we are not trapped in our imagination.

BUT Rather than worrying about …

How to set SMART Goals and KPI for Customer Success?

March 19th, 2020


Customer Success is a powerful way to drive customer engagement, performance and results. When you define SMART objectives for customer success it …

5 Free, Fun and Fast Start Recruiting Marketing Ideas

April 3rd, 2019


How to get started with Social Media Recruiting and Employer Branding in a fun and engaging way? 

In this episode you will hear about 5 ideas to get …

How to stay up to date about Website Traffic and Performance while traveling. Part 1: Google Analytics mobile app

March 26th, 2019


This episode is about getting started with mobile analytics. 

  • Why should you use mobile analytics?
  • How to set it up quickly?
  • What are the most …

5 Reasons Why You Should Have a Candidate Pool for Recruiting

March 20th, 2019


Having a Candidate Pool for recruiting makes your organisation more agile and more competitive. In this podcast episode I am talking about  5 Reasons …

Digital Recruiting: A fresh look at Trends, Tactics and Tools to attract Candidates and hire Talents

March 19th, 2019


Digital Recruiting

The "War for Talent" reaches a new level. It is becoming increasingly challenging to attract and hire new employees. ...maybe you …

Customer Base Migration: Safeguarding customers and revenue

July 24th, 2018


Migrating customers from a legacy product or service to a new version offers great opportunities, but it also represents significant risk. How to increase the success of customer base migration projects? How to minimise …

Branded Projects: How to engage employees and manage change?

July 22nd, 2018


How to engage your employees and stakeholders and how to mobilize your organisation and ecosystem with branded projects? Topics: What is a branded …

RECALL! How to be Prepared and Respond to a Product Recall?

June 26th, 2018


In a product recall crisis situation you need to find good answers very quickly: How may people are affected? What is the risk exposure? How long will it take to manage the recall? When did production and sales stop? …

Strategic Workforce Planning and Dynamic Change

June 26th, 2018


Strategic Workforce Planning andOrganization Dynamics Having the right people, with the right skills, at the right time and place available is key for your ability to delivery projects, to win customers and to respond …

How much to spend on Sales versus Marketing?

June 24th, 2018


When you are launching and new product or service or when you want to accelerate growth, the question is always where to allocate resources? In this episode we are talking about some key concepts. Check out the related …

About the IDEA,- Cast

June 24th, 2018


The IDEA,- Cast is a briefing and group coaching series about business and digital transformation, innovation and growth. A special focus is on the dynamics, the change over time. We are covering topics ranging from …

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