This Anthro Life is the premiere go-to Anthropology Podcast that fuses human insights with cultural storytelling. We equip you with a deep understanding of the human experience to revolutionize your decision-making strategies and social impact. Head over to https://www.thisanthrolife.org to learn mo… read more
Ever wonder why certain new ideas stick while others don’t? We often hear a lot about innovation when it comes to new ideas, but really that’s only part of the equation. Psychology, marketing, neuroscience - and yes - anthropology can help us make sense of why some new ideas stick while others fall flat.
On this episode Adam Gamwell talks with neuroscientist Dr. Matt Johnson and Professor of marketing Prince Ghuman about the fascinating role neuroscience plays in our evolving consumer lives. Matt and Prince have a new book out called Blindsight: the (Mostly) Hidden Ways Marketing Reshapes our Brains that explores the emerging field of neuromarketing.
This is a fascinating conversation that gets into the neuroscience, marketing, and psychology of why we consume, why certain kinds of advertisements work for different groups of people, and -something long time listeners of This Anthro Life know - the need to clearly communicate our work as human, Neuro, and social scientists to other disciplines and people in general. And speaking of that, we dig into one of Adam's favorite subjects of all time - Star Wars - to figure out why nostalgia marketing can be so powerful.
Book link: getbook.at/blindsight
Blog link: https://www.popneuro.com/neuromarketing-blog
Bio: https://www.popneuro.com/blog-authors
Twitter: @pop_neuro
Prince Ghuman’s Twitter @princeghuman248
Matt Johnson’s Twitter: @mattjohnsonisme
Instagram: @pop.neuro
on LinkedIn: Prince Ghuman and Matt Johnson, PhD.
---
Send in a voice message: https://anchor.fm/thisanthrolife/message
Educational
Interesting
Funny
Agree
Love
Wow
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans
Yes, let's begin connectingFind new listeners
Understand your audience
Engage your fanbase
Make money