Cover art for podcast This Anthro Life

This Anthro Life

201 EpisodesProduced by Anthrocurious, LLCWebsite

This Anthro Life is the premiere go-to Anthropology Podcast that fuses human insights with cultural storytelling. We equip you with a deep understanding of the human experience to revolutionize your decision-making strategies and social impact. Head over to https://www.thisanthrolife.org to learn mo… read more

44:41

A Neuroscientist and Marketer walk into a bar: Neuromarketing and the hidden ways marketing reshapes our brains with Matt Johnson and Prince

Ever wonder why certain new ideas stick while others don’t? We often hear a lot about innovation when it comes to new ideas, but really that’s only part of the equation. Psychology, marketing, neuroscience - and yes - anthropology can help us make sense of why some new ideas stick while others fall flat.
On this episode Adam Gamwell talks with neuroscientist Dr. Matt Johnson and Professor of marketing Prince Ghuman about the fascinating role neuroscience plays in our evolving consumer lives. Matt and Prince have a new book out called Blindsight: the (Mostly) Hidden Ways Marketing Reshapes our Brains that explores the emerging field of neuromarketing.
This is a fascinating conversation that gets into the neuroscience, marketing, and psychology of why we consume, why certain kinds of advertisements work for different groups of people, and -something long time listeners of This Anthro Life know - the need to clearly communicate our work as human, Neuro, and social scientists to other disciplines and people in general. And speaking of that, we dig into one of Adam's favorite subjects of all time - Star Wars - to figure out why nostalgia marketing can be so powerful.

Book link: getbook.at/blindsight
Blog link: https://www.popneuro.com/neuromarketing-blog
Bio: https://www.popneuro.com/blog-authors
Twitter: @pop_neuro
Prince Ghuman’s Twitter @princeghuman248
Matt Johnson’s Twitter: @mattjohnsonisme
Instagram: @pop.neuro


on LinkedIn: Prince Ghuman and Matt Johnson, PhD.

---

Send in a voice message: https://anchor.fm/thisanthrolife/message

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to This Anthro Life

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://www.spreaker.com/show/5168968/episodes/feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens