Cover art for podcast The Findings Report

The Findings Report

22 EpisodesProduced by Larry Vincent and Molly SchreiberWebsite

The Findings Report is a podcast about human behavior. Each episode offers insights on the intersection of consumer trends, popular culture and psychology. Hosted by Larry Vincent and Molly Schreiber, the show features interviews with leading researchers, tastemakers and business leaders.

22 Episodes | 2018 - 2020

Introducing The Customer Class

August 10th, 2020


The Findings Report has been on hiatus, but in our downtime produce Larry Vincent developed a limited series called The Customer Class. The show focuses on how senior business leaders find and keep the people businesses …

#18 Introverts

December 18th, 2018


Do introverts have an advantage or a disadvantage in the workplace? How should we design the personality of our future AI colleagues? Bestselling …

#17 Men 2.0

December 11th, 2018


Many experts believe that we must change our attitudes about masculinity in order to affect changes in gender norms and equality. Guests Michael Ian …

#16 Trust

December 4th, 2018


Trust is viewed as an essential business success metric. But numerous studies suggest that our trust in governments, organizations and businesses has been declining. Guests Ben Boyd and Kent Grayson tackle the core …

#15 Nostalgia

November 27th, 2018


Nostalgia is a powerful emotion and a frequent go-to for marketers. Nowhere is nostalgia more prevalent than in music. In this episode, we discuss …

#14 Pets

November 23rd, 2018


US consumers spend over $70 billion a year on care for the pets, a massive increase over the years. Guests Dan Miller, Loni Edwards and Renée Felice Smith unpack the behavior driving the trend.

#13 Middleborns

November 20th, 2018


American families are getting smaller, making middle children an endangered species. Guests Adam Sternbergh and Catherine Salmon explain the ramifications.

#12 Working

November 13th, 2018


Work life has changed considerably in America. Photojournalist Josh Rose shares insights from his travels interviewing American workers, and author Louis Hyman shares perspective on the challenges of the growing Temp …

#11 Creativity

November 6th, 2018


The best jobs in the future will go to those who can deliver creativity on demand. Guests Amy Aniobi, Allen Gannett and Page Moreau debunk popular …

#10 Timing

October 30th, 2018


Every leader knows the strategic importance of questions like 'what' and 'why', but they often overlook 'when'. In the season two opener, Molly and …

Season 2 Trailer

October 17th, 2018


The Findings Report is back, with an exciting line up of guests and insights on why people buy, like and share.

#09 Label Me This

February 27th, 2018


Molly and Larry explore the power of labels, including the mysterious case of Red Bull and Vodka. Guests Yann Cornil, Aradhna Krishna, and Christina …

#08 Do-Gooders

February 20th, 2018


Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC professor Adlai Wertman provide insights and answers.

More …

#07 Generations, Part 2

February 13th, 2018


We continue our two-part series on American generations, featuring our interview with bestselling author Neil Howe. In this episode, we debate the merits and challenges of Millennials and Generation X.


Find links and …

#06 Generations, Part 1

February 6th, 2018


What's the real difference between a Millennial and a Gen Xer? And why should we care? We unpack the nuances with bestselling author Neil Howe in the …

#05 The Pitch

January 30th, 2018


When you're making a pitch, your target knows a lot about your tactics. It's called persuasion knowledge. We interview author Paul Smith, and …

#04 Sounds Appealing

January 23rd, 2018


Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime …

#03 Femvertising

January 16th, 2018


Feminism is again at the forefront of the news, with #MeToo starting a new wave of activism and engagement. Many brands have been tailoring their appeals to women. Guests Heather LeFevre, Linda Ong and Shelley Zalis …

#02 Blame it on the Clown

January 16th, 2018


Horror is often a third rail for marketers. But fear sells tickets at the box office and a new study reveals it might bring people closer to brands. Guests Matt Kaplan and Lea Dunn share insights on how to go to market …

#01 Playing with Fyre

January 16th, 2018


The Fyre Festival was one of the biggest trainwrecks of 2017. But aside from being social media catnip, it also offered a case study on the growing power of social media, influencers and our daily life online. Filmmaker …


January 9th, 2018


The Findings Report is a new show about consumer behavior, launching January 16th. In this pre-season backgrounder, co-hosts Molly Schreiber and …

Season 1 Teaser

January 3rd, 2018


The first season of The Findings Report launches Tuesday, January 16th. Join co-hosts Larry Vincent and Molly Schreiber for stories about why people …

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