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#15 Nostalgia

Episode description

Nostalgia is a powerful emotion and a frequent go-to for marketers. Nowhere is nostalgia more prevalent than in music. In this episode, we discuss the ins and outs of music-based nostalgia with guest Jesse K, Petr Janata and Rob Kozinets.

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#17 Men 2.0

December 11th, 2018

46:12

Many experts believe that we must change our attitudes about masculinity in order to affect changes in gender norms and equality. Guests Michael Ian …

#16 Trust

December 4th, 2018

33:49

Trust is viewed as an essential business success metric. But numerous studies suggest that our trust in governments, organizations and businesses has been declining. Guests Ben Boyd and Kent Grayson tackle the core …

#14 Pets

November 23rd, 2018

35:04

US consumers spend over $70 billion a year on care for the pets, a massive increase over the years. Guests Dan Miller, Loni Edwards and Renée Felice Smith unpack the behavior driving the trend.

#13 Middleborns

November 20th, 2018

35:38

American families are getting smaller, making middle children an endangered species. Guests Adam Sternbergh and Catherine Salmon explain the ramifications.

#12 Working

November 13th, 2018

39:00

Work life has changed considerably in America. Photojournalist Josh Rose shares insights from his travels interviewing American workers, and author Louis Hyman shares perspective on the challenges of the growing Temp …

#11 Creativity

November 6th, 2018

36:23

The best jobs in the future will go to those who can deliver creativity on demand. Guests Amy Aniobi, Allen Gannett and Page Moreau debunk popular …

#10 Timing

October 30th, 2018

33:53

Every leader knows the strategic importance of questions like 'what' and 'why', but they often overlook 'when'. In the season two opener, Molly and …

Season 2 Trailer

October 17th, 2018

2:30

The Findings Report is back, with an exciting line up of guests and insights on why people buy, like and share.

#09 Label Me This

February 27th, 2018

29:25

Molly and Larry explore the power of labels, including the mysterious case of Red Bull and Vodka. Guests Yann Cornil, Aradhna Krishna, and Christina …

#08 Do-Gooders

February 20th, 2018

30:00

Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC professor Adlai Wertman provide insights and answers.

More …

#07 Generations, Part 2

February 13th, 2018

32:37

We continue our two-part series on American generations, featuring our interview with bestselling author Neil Howe. In this episode, we debate the merits and challenges of Millennials and Generation X.

 

Find links and …

#06 Generations, Part 1

February 6th, 2018

32:05

What's the real difference between a Millennial and a Gen Xer? And why should we care? We unpack the nuances with bestselling author Neil Howe in the …

#05 The Pitch

January 30th, 2018

31:29

When you're making a pitch, your target knows a lot about your tactics. It's called persuasion knowledge. We interview author Paul Smith, and …

#04 Sounds Appealing

January 23rd, 2018

30:15

Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime …

#03 Femvertising

January 16th, 2018

32:24

Feminism is again at the forefront of the news, with #MeToo starting a new wave of activism and engagement. Many brands have been tailoring their appeals to women. Guests Heather LeFevre, Linda Ong and Shelley Zalis …

#02 Blame it on the Clown

January 16th, 2018

27:04

Horror is often a third rail for marketers. But fear sells tickets at the box office and a new study reveals it might bring people closer to brands. Guests Matt Kaplan and Lea Dunn share insights on how to go to market …

#01 Playing with Fyre

January 16th, 2018

28:10

The Fyre Festival was one of the biggest trainwrecks of 2017. But aside from being social media catnip, it also offered a case study on the growing power of social media, influencers and our daily life online. Filmmaker …

Backgrounder

January 9th, 2018

4:00

The Findings Report is a new show about consumer behavior, launching January 16th. In this pre-season backgrounder, co-hosts Molly Schreiber and …

Season 1 Teaser

January 3rd, 2018

1:43

The first season of The Findings Report launches Tuesday, January 16th. Join co-hosts Larry Vincent and Molly Schreiber for stories about why people …

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