Last fall, Nike released a groundbreaking ad featuring the former N.F.L. quarterback Colin Kaepernick. His kneeling protest, which started in 2016 as a response to police brutality, was reinterpreted by social media, celebrities and Nike itself to mean something that doesn’t always match the intention of his original protest. So what does it say that a multinational corporation has aligned itself with a social movement? And are we O.K. with this form of “Kaepitalism”?
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