Cover art for podcast Recode Decode

Recode Decode

459 EpisodesProduced by RecodeWebsite

Kara Swisher, Silicon Valley’s most revered journalist, hosts candid interviews with tech execs, politicians, celebrities and more about their big ideas and how they’re changing our world. Produced by Recode and the Vox Media Podcast Network.

44:24

Lora Haddock: Innovative sex toys aren't a joke

Lora DiCarlo CEO Lora Haddock talks with Recode's Kara Swisher about the process of designing an innovative new sex toy for women — and the fight to get mainstream acceptance for her invention.

In this episode: Why Haddock started Lora DiCarlo; how she designed its first product, Osé; how startups design and create new physical products; with advanced robotics, "what we're trying to elicit is a blended orgasm"; why Haddock is avoiding vibration; funding Osé's development; receiving a CES innovation award from the Consumer Technology Association; getting rejected by CES and losing the award; the ensuing back and forth with the CTA; what Lora DiCarlo did instead of being at the main show; "they couldn't have done us a bigger favor"; female CEOs in technology; why Haddock chose to leak the dispute; and what the CTA could do to make amends.

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