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99% Invisible

413 EpisodesProduced by Roman MarsWebsite

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org. A proud member of R… read more

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32:11

323- The House that Came in the Mail

The Sear & Roebuck Mail Order Catalog was nearly omnipresent in early twentieth century American life. By 1908, one fifth of Americans were subscribers. At its peak, the Sears catalog offered over 100,000 items on 1,400 pages. It weighed four pounds. The Sears catalog tells the tale of a world -- itemized. And starting in 1908, the company that offered America everything began offering what just might be its most audacious product line ever: houses.

The House that Came in the Mail

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