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99% Invisible

579 EpisodesProduced by Roman MarsWebsite

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.

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26:31

462- I Can't Believe It's Pink Margarine

Margarine is yellow, like butter, but it hasn't always been. At times and in places, it has been a bland white, or even a dull pink. These strange variations were a byproduct of 150-year war to destroy margarine, and everything that it stands for. During this epic fight for survival, margarine has had to reinvent itself, over and over again. 

I Can't Believe It's Pink Margarine

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