Cover art for podcast 5 Minutes To New Ideas With Phil McKinney

5 Minutes To New Ideas With Phil McKinney

47 EpisodesProduced by PhilWebsite

A podcast for the creative mind with a short attention span. Each episode will challenge you to create ideas by asking unique, funny & sometimes crazy questions. With this short-format show of 5 minutes, you can spend more time innovating and less time listening. The show's host, Phil McKinney, is a… read more

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The Overlooked Secret to Innovation

August 10th, 2020


As a society, we have a problem. 


Some years ago, the late Nobel Prize winner Dr. Albert Schweitzer was asked by a reporter, “Doctor, what’s wrong with people today?” The famous doctor was silent for a moment, then he …


July 13th, 2020


On January 13, 2018, the people of Hawaii woke to a shocking alert on their phones and TVs. An incoming ballistic missile was on its way and that the warning was not a drill. It was 38 minutes later that the alert was …

TNI - Exceptionally Normal

January 9th, 2020


It is normal that no two people are exactly alike. Not even twins. So the word normal should not be confused with the word average. If you leave your …

Great Leaders Keep Cool Under Fire

December 12th, 2019


My grandfather had an old saying when I was growing up, “Never burn a bridge." At the time, I thought it was a strange saying. It was only later that …

Find A Way To Say 'Yes' To Non-Obvious Ideas

September 12th, 2019


The world is made up of ‘yes’ people and ‘no’ people. We need more optimistic -- more hopeful people who find a way to say yes to non-obvious ideas.

Avoiding the Habit Trap

July 4th, 2019


When I was growing up, one time my grandmother baked a fantastic German Chocolate cake. I can see it now -- that moist chocolate cake and rich icing. …

Innovation Attitude is Innovation Success

June 27th, 2019


I find it interesting that we usually get from other people exactly what we expect of them. If we are looking for friendship, we will likely receive it. If our attitude is that of indifference, we will get indifference. …

Innovation Requires Getting the Facts Right

June 20th, 2019


There is an old saying that goes something like this, “Speaking with passion but without the facts is like making a beautiful dive into an empty …

Change Caused by Innovation

June 13th, 2019


As a result of some digital spring cleaning I was doing, I found and was listening to old shows from 2005 - the first year of my podcast. Honestly, …

Innovation Quality is a Virtue

June 6th, 2019


I was looking through some of my old idea notebooks and came across a quote that I wrote down. It is one of those quotes that cause you to pause and …

Ageism and Innovation

May 30th, 2019


Some have put forth what I believe is a false premise -- that creativity and innovation are for the young. Silicon Valley has clearly bought into …

Innovation Communities

May 23rd, 2019


I’m not sure who said it first but I’ll give credit to Tony Robbins for the now famous quote -- “You are the average of the five people you spend the most time with”

With a slight tweak, you can apply this quote to …

Time Management

May 16th, 2019


As it says in Psalm 90:10, we are allotted threescore and ten years to do with as we please. Of that, we will spend the equivalent of twenty-three years and four months of it asleep. We will work nineteen years eight …

So Your Idea Was Rejected

May 9th, 2019


Your idea was rejected. Criticized. Dumped on. You were told to give up.

I have yet to find anyone who likes to have their ideas rejected. But if you …

Innovating Using The Daffodil Principal

May 2nd, 2019


Want to know the secret to take ideas and make them real innovations? It is what I call the “daffodil principle” which I learned/stole from an …

Everything I Learned About Ethics I learned in Boy Scouts

April 18th, 2019


Twelve words. Millions of 11-year-old boys, and now young girls, learn it when they join Boy Scouts. It was something that I had to memorize in order …

What is Your Creative Inspiration?

April 11th, 2019


I really enjoy getting behind this microphone. It is my personal creative outlet that is separate from the day job. What was it that got me to start back in 2005?

Like all things, I got inspired. My inspiration was when …

Should You Use A Data Driven Approach

April 4th, 2019


The inspiration for innovation takes all forms. For some its music. For others its art. And for others its data.

When I was CTO, Mark Hurd, the CEO at HP at the time, had a quote that was ingrained into everything the …

What They Could Become

March 28th, 2019


Great leaders - in business, government or society, know that when it comes to others, there is always more than meets the eye.

Earl Nightingale once shared a story that reminds us to look beyond what we think is …

Just Do It!

March 21st, 2019


Any writer, syndicated cartoonist, innovator or perhaps a podcast host; sooner or later will run into what some would call writers' block. They find …

Be Brave To Innovate

March 11th, 2019


Did you know the opposite of bravery is not cowardice? The opposite of bravery is conformity. Doing everything the same way that everybody else does it, being like everybody else, thinking the same way everybody else …

Innovate with Fresh Eyes

March 4th, 2019


I’ve been in the innovation game for more than 30 years. Hard to believe. With that many years comes loads of experience but also some downsides.

As with most things, when you’ve done something for a long time, you tend …

What Products Could I Create Out of Unused Assets

November 5th, 2018


I’m an innovation guy. 

It may not say so on my business card, but that’s what I do. 
I encourage people, whether inside HP or in my meetings with customers around the world, to accept that they and their product …

What product or service to stay ahead

October 22nd, 2018


On October 4, 1957, Russia launched a beach-ball-sized satellite named Sputnik, which orbited the Earth in just over ninety-six minutes. The previous frontrunner in the space race, the United States, was now the runner …

Who is passionate about my product

October 15th, 2018


I’ve never shopped at the online craft marketplace or even any of its competitors. 

Not an area of interest for me as I’m not often in the market for hand-knitted iPod cozies, customized guitar cables, or …

What is surprisingly inconvenient about my product

October 8th, 2018


What is surprisingly inconvenient about my product? 


The designers and engineers who work at HP face many challenges in getting their ideas signed off on. 
It’s a long process from an idea to a finished …

How Can My Product Change in 5 Years

October 1st, 2018


Do you sell atoms or bytes?  

Do you think that your answer could change over the next five years? Think about Amazon and the Kindle. 
Jeff …

Where do we perform research and development

September 17th, 2018


Where do we perform product research and development? Where else could this be done?  

What is your organization’s philosophy about design and …

In What Order Do You Do the R and D Process

September 10th, 2018


In the traditional R&D process, the product is developed and then handed off to the design team to “wrap” it and make it look pretty. 

The drawback is that this approach is out of date; in the last ten years …

What emotional psychological or status benefit could people derive from my product

September 3rd, 2018


What emotional, psychological, or status benefits could people derive from using my product?

Do you have diamonds stashed away that you reckon you …

What is the process used by my customer to discover my product

August 27th, 2018


Do you have a digital twin?

The concept first formed on consumer sites like Yelp, but it’s becoming a catchphrase in marketing and sales.

The idea is that dedicated users of sites like Yelp eventually notice that …

Who am I not selling to because I think they can’t or won’t pay for my product?

August 13th, 2018


Who am I not selling to because I think they can’t or won’t pay for my product?

Price is king, right? “Build ’em cheap and stack ’em high” is practically the motto of most segments of the tech industry

Naturally, there …

What are your unshakable beliefs about what your customers want

August 6th, 2018


One thing is to know what your customers want to do, another is to understand how they intend to get it done.

It’s easy to look at their goals and tell yourself that your product will match their needs.

However, if …

What are the criteria to select research and development projects

July 30th, 2018


What are your criteria for deciding that an idea is worth pursuing? We all have our own set of selection criteria, the first of which is usually …

What are we throwing away because we assume it has no value

July 23rd, 2018


My wife is famous for being a little frugal.

She once routed me and our son Logan  from Las Vegas to Phoenix to Los Angeles and finally to San Jose …

Could I create a standardized offering of a custom product

July 16th, 2018


One of the first products I created as a software developer was a touch-typing program called Typing Instructor . 

This was back in 1985, and at that time there was no such thing as a standard PC.

Instead you owned a …

Who complains about my product

July 9th, 2018


A few years ago, a passenger complaint letter to Virgin Atlantic circulated around the web.

It was very long, fully illustrated with photos, clearly …

What input, if reduced, would allow me to cut the price by 25 percent

July 2nd, 2018


There is a reason that the percentage in this question is as high as it is.


Sure, it would sound less scary and more reasonable if I asked you …

Who do I not want to use my product now, but may want to in the future

June 25th, 2018


We tend to assume that any customer is a good customer.


However, if you find that you’re working like crazy and have a solid and reliable customer …

Who is using my product in a way I never intended and how

June 18th, 2018


Once a product has sold, it’s pretty much out of your control.


You may have an idea why people will buy it, and what they’ll do with it, but the …

Can I recombine existing components to create new products for customers I don’t currently serve?

June 11th, 2018


Magazine publishers are in the same predicament as the book-publishing and recording industries before it.

How do you keep your customers believing that your content is worth paying for when there is endless free …

Can I create an on-demand version of the product?

June 4th, 2018


Do you need to have a finished product in order to make a sale?

Is there any way that not offering a finished product would actually give you an …

What will future customers’ buying criteria be

May 28th, 2018


A big part of any business is being aware of, and responding to, the life cycles of the industry and its customers.

Some of these are easy to see; you only need a cursory understanding of the effect of OPEC on gas …

Who will not buy my product because they feel something is objectionable about it

May 21st, 2018


Have you ever purchased a product that others hated?

Or what about the opposite .. .have you ever seen others using a product or service that you …

What Industries Are Analogous To Ours

May 13th, 2018


No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our …

How Can I Take Advantage Of Emerging Trends And Fads

April 22nd, 2018


“Weak signals” are the equivalent of a canary in a coal mine. They are the unspoken needs and wants of your customers, and they are also the arrows pointing to what your customers are going to need and want in the …

What Customer Segments Will Emerge In 5 Years

April 8th, 2018


With any radical idea you will see the corporate antibodies come out of the woodwork, giving all the standard reasons why the idea will “never happen.” Remember, the fundamental assumption of the corporate antibody is …

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