Cover art for podcast 2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

186 EpisodesProduced by David C. Baker and Blair EnnsWebsite

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

31:48

Positioning Cheats

David is bothered by the notion of helping people cheat, especially at positioning. So Blair discusses 10 ways firms could succeed even if they either aren't ready or don't believe in the idea of tight positioning. You’ll feel dirty.

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