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The Future of Corporate Social Responsibility, with Rachel Hutchisson, Blackbaud

24:15

Episode description

Rachel Hutchisson has spent more than 20 years working at the intersection of business and social good.  

Blackbaud is a technology company that powers the social good community. Rachel Hutchison is Blackbaud's VP, Corporate Citizenship & Philanthropy, and a thought leader on corporate social responsibility. Rachel believes that “Good is for everyone.” She teaches companies to embrace what she calls Human Social Responsibility, putting people at the center of their strategies. 

Rachel was born into a family of college professors. “My grandfather, father, aunts, and uncles were all professors...and my mother was a teacher,” she describes. “That meant I also grew up around a lot of books, conversations, and ideas.”

When Rachel was five years old, her family moved to England. She points to this as “hugely formative for me and my sisters.” Rachel’s family traveled throughout Europe, camping along the way, and seeing the world as it was in the 1970s. Remember that this was during the cold war with hardened borders, different currencies in each country, and widely varying food and ideas. She says of this time, “At a very young age, I knew there was much to see of the world and that we weren't all the same.”

Rachel learned about social responsibility at an early age. “I didn't know it then, but I realize looking back that I was raised in a household that believed in giving back,” she explains. “It's less that we talked about it and more that my parents simply modeled it. Both of my parents were active on nonprofit boards (although I didn't know the word nonprofit then) - the Literacy Council, the public library, the senior citizen's center. And I knew they gave charitable contributions to those organizations and the colleges they attended. We didn't have a lot of money, but that didn't get in the way of supporting causes that were important.”

Over time, Rachel developed a sense of personal mission. “I am fundamentally bothered by the lack of equity in our world - whether you are looking at this through a gender lens or a racial lens or another lens entirely.”

Joining Purpose with Career

Rachel joined Blackbaud more than 20 years ago. Blackbaud is a publicly-traded, cloud-based technology company offering technology, data, and expertise that powers social good people and organizations. When Rachel joined Blackbaud when there were 100 employees. Today, they have over 3,300. Blackbaud works with about 40,000 organizations around the world. Rachel says of Blackbaud, “We are a shared value company with economic and societal benefit combined at our core.”

Rachel grew Blackbaud’s Corporate Social Responsibility from the ground, up. She had developed a model known as Human Social Responsibility. She recently wrote about Human Social Responsibility in the whitepaper, CSR 2020: Experts Look Ahead.

Social Entrepreneur Quotes by Rachel Hutchisson

“Something I’m passionate about is Human Social Responsibility.” @RachelHutchssn @blackbaud

“I believe the future of CSR is a shift in how we think about it, from focusing on the needs of the corporate to focusing on the needs of the people in the company.” @RachelHutchssn @blackbaud

“72% of people who work for a business in America work for small to mid-size businesses.” @RachelHutchssn @blackbaud

“All the resources in the market that were available to me were for the really, really big guys.” @RachelHutchssn @blackbaud

“There are enough issues in the world that we need everybody at the table.” @RachelHutchssn @blackbaud

“People today bring their whole selves to work.” @RachelHutchssn @blackbaud

“More people are saying; you should recognize who I am, not just what I do.” @RachelHutchssn @blackbaud

“We want to give them what I call voice and choice in engaging them.” @RachelHutchssn @blackbaud

“This is all about organizational health.” @RachelHutchssn @blackbaud

“You need to make sure that whatever you’re doing as a business, the organization is healthy.” @RachelHutchssn @blackbaud

“We have an economic benefit and societal benefit tied together at the core of our business strategy.” @RachelHutchssn @blackbaud

“A company isn’t just a building on a piece of land. It’s a robust part of a community.” @RachelHutchssn @blackbaud

“There’s a very hard cost to turnover.” @RachelHutchssn @blackbaud

“We now have costs that you can tie to turnover.” @RachelHutchssn @blackbaud

“86% of them said it mattered to them when they joined the company that we did the work that we did. They made an intentional choice to be here.” @RachelHutchssn @blackbaud

“Your employees are individual people with choice.” @RachelHutchssn @blackbaud

“This is a discussion that’s happening in the broad-based business press.” @RachelHutchssn @blackbaud

“When I graduated from college, it was the Gordon Gekko ‘greed is good’ era.” @RachelHutchssn @blackbaud

“I love that these different sectors are coming closer together instead of being pushed apart.” @RachelHutchssn @blackbaud

“It’s not just for the big guys.” @RachelHutchssn @blackbaud

“You just start with your own community.” @RachelHutchssn @blackbaud

“That’s what this is all about. Understanding your community - understanding the needs of your community.” @RachelHutchssn @blackbaud

“There’s not some magic resource that says, ‘this is how you do it.’” @RachelHutchssn @blackbaud

“Some CSR departments feel like they’re down the street and around the corner from the actual company.” @RachelHutchssn @blackbaud

“I have a philosophy that good is for everyone.” @RachelHutchssn @blackbaud

“Anyone can be an agent of good.” @RachelHutchssn @blackbaud

Social Entrepreneurship Resources:

 

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Work and Travel with Purpose, Ann Davis, Venture with Impact

September 18th, 2017

23:30
Venture with Impact exposes professionals to new cultures, people, and ideas so that they may be more informed and emphatic world citizens, and in …

Unleashing $16 Billion for Social Good, with Stephen Garten, Charity Charge

September 11th, 2017

22:09
Charity Charge is a social enterprise on a mission to empower people and corporations to fund the causes they care about simply by using a credit …

Closing the Opportunity Gap with Sondra Samuels, Northside Achievement Zone (NAZ)

September 11th, 2017

24:49
The Northside Achievement Zone exists to permanently close the opportunity gap and end multi-generational poverty in North Minneapolis.

Sondra …

Schools Partnering with Schools for Clean Water, with Patty Hall, H2O for Life

September 4th, 2017

24:53
H2O For Life provides a service learning opportunity to schools to raise awareness and take action in the global water crisis.

Patty Hall says that …

The Importance of Human-Centered Design, with Wes Meier, EOS International

September 4th, 2017

24:37
EOS International empowers rural families in Central America by providing simple, inexpensive solutions that improve health, generate income, and …

The Future of Philanthropy, with Janet Mountain, Michael & Susan Dell Foundation

August 28th, 2017

24:42
The Michael & Susan Dell Foundation’s mission is to transform the lives of children living in urban poverty through better education, health, and family economic stability.

Janet Mountain has been the executive …

Reducing the Carbon Footprint of the Internet, with Jack Amend and Matthew Reid, Web Neutral Project

August 28th, 2017

25:03
The Web Neutral Project is a comprehensive certification program that calculates, offsets and neutralizes the carbon footprint of websites and …

Style with a Purpose, with Hamilton Perkins, Hamilton Perkins Collection

August 21st, 2017

25:19
Hamilton Perkins Collection is a certified B Corporation, offering designer travel bags at an affordable price. Each bag is made from 100% recycled …

Using Your Professional Skills to Volunteer, with Ann Herzog-Olson, Social Venture Partners, Minnesota

August 21st, 2017

24:53
Social Venture Partners is a nonprofit that uses the venture capital model to help other nonprofits build capacity and grow.

Sometimes you want to do more. It might feel satisfying at the moment to march and chant. But …

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