Cover art for podcast She Did It Her Way

She Did It Her Way

490 EpisodesProduced by Amanda Boleyn Website

Welcome to the She Did It Her Way Podcast where we dive into all of your most important questions about starting a business and when to make the leap of going full-time as an entrepreneur. Every week, host, Amanda Boleyn delivers fresh content on productivity hacks, different business strategies, ho… read more

34:10

SDH229: How to Find Your Flow That Produces Results with Helen Ficalora

Today we meet Helen Ficalora, the founder of Helen Ficalora Jewelry. Helen specializes in high quality, customizable, heirloom pieces that are made out of precious metals. She said her jewelry designs are meant to inspire beauty, love, and peace, and wanted to create something that was beautiful and meaningful for people to wear.

She started jewelry making as a kid, but officially released her own designs in a boutique at her family’s beach resort in Olympia, Washington. She needed something to do other than run the hotel, and her jewelry line acted as a happy escape from her 9 to 5. She also wanted to be a part of a business that was booming all year, and when traffic at the hotel died down outside of summer, her jewelry business provided another revenue stream.

To get her line off the ground, she began working on her brand’s PR, and met with magazines, and worked her connections in the fashion industry. What really gave her business wings, though, was the monogram trend. Completely unaware of the demand for monogram jewelry, she had created an alphabet charm collection and got featured as the must-have monogram piece in multiple fashion and lifestyle publications. She became flooded with orders, and was soon was able to open up her own store in New York, with its grand opening featured on the Martha Stewart show!

She said her business blew up overnight, and has since become a national brand with brick and mortar stores in Chicago, Beverly Hills, Palm Beach, and Dallas!

Hear more about how she decided to open a brick and mortar, how she manages them, and Helen Ficalora Jewelry’s story!

In this episode you will…

Learn how to start a product line
Know the best time to open a brick and mortar store
Figure out the best place to open a brick and mortar store to be closer to your audience
Be able to choose the perfect managers for your stores
Find the perfect person to strategize with
Discover your flow

INSIGHTS

“There’s a lot of intuition being used in people who are successful entrepreneurs, and I feel [that’s] definitely part of my ability; to be able to trust my intuition. I’ve been called the trendsetter, and a lot of that comes from just knowing something’s coming…to be able to create things in front of them.” – Helen Ficalora

“I’m the ultimate multitasker. I plow through a million things, and prioritize as I’m moving through it…[I] pretty much just [put] my head down and I just go.” -Helen Ficalora

“You can choose how you react to things in life, and how you react…affects how you do in business.” -Helen Ficalora

“I don’t think things have to be that complicated. I guess that’s maybe my motto. My jewelry is beautiful. The complicated part of it is some of the designs…but it’s all flowing from a place of simplicity.” -Helen Ficalora

“If you love what you’re doing, it’s very easy to do it…it’s not a burden to you…it’s your pleasure.” -Helen Ficalora

RESOURCES

Helen Ficalora Website
Helen Ficalora Facebook
Helen Ficalora Instagram
Helen Ficalora Twitter
The Prospering Power of Love by Catherine Ponder
Happiness is a Choice by Barry Kaufman
Son Rise: The Miracle Continues by Barry Kaufman
Gary Vaynerchuk Website

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to She Did It Her Way

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.simplecast.com/ApOwLnHD

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens